Company Recognized for Placemaking to Promote North Carolina’s Southern Outer Banks as one of many East Coast’s Premier Coastal Locations. Perception-led and strategy-driven promoting company FerebeeLane, identified for his or her work with premium manufacturers and premier locations, has been chosen by the Crystal Coast Tourism Growth Authority (CCTDA) in North Carolina to assist improve visitation and income exterior of the area’s busy summer season season. Whereas the objectives of the marketing campaign are tied to those key enterprise aims, FerebeeLane will apply its strategic strategy to placemaking to raise and enrich all features of the enduring coastal vacation spot.
The Crystal Coast is an 85-mile stretch of seashores and small cities within the Southern Outer Banks® identified for its charming eating places and outlets, plentiful outside recreation, and beautiful pure surroundings. The CCTDA will faucet into FerebeeLane’s intensive hospitality trade expertise to drive in a single day visitation and heighten its model consciousness as one of many East Coast’s premier coastal locations.
“Our main job is to extend in a single day stays, however we additionally see a lot potential in shaping and sharing the genuine story of this particular place,” stated Matt Ferebee, Chief Artistic Officer, and Co-Founder. “We’re so excited to have the chance to work with the Crystal Coast’s TDA to draw vacationers looking for a very traditional southern seaside expertise.”
As a part of the purpose to succeed in potential year-round vacationers, FerebeeLane will create a complete advertising program to extend curiosity in Crystal Coast as a vacation spot for leisure journey from numerous drive markets. As well as, the company will develop an promoting plan that may embody tv, radio, print, digital, sponsorship and social campaigns in key and alternative markets.
“Many individuals go to the Crystal Coast and, even with a brief keep, they really feel as if they’ve developed a relationship with us. Perhaps it’s with a neighborhood craftsperson or artisan, an innkeeper, or a household restaurateur. Our distinctive shoreline, which faces south fairly than east, has a relaxing and welcoming presence that we get pleasure from year-round,” stated Jim Browder, Government Director of the CCTDA. “FerebeeLane has an extended historical past of working with a few of the world’s most beloved locations, capturing the texture and the expertise individuals can get pleasure from past having gone on a visit. They perceive learn how to convey the unspoiled and genuine nature of our communities – and with their confirmed monitor file of driving ends in the hospitality and tourism trade, the choice to pick out them as our companion was clear.”
“We first met with the CCTDA in 2020 to debate working collectively,” stated Josh Lane, Co-Founder and Chief Working Officer at FerebeeLane. “Though we didn’t win the enterprise again then, we knew there was nice chemistry between our two groups. I feel they noticed our enthusiasm and had been intrigued by our strategic perspective on learn how to assault the task. When a possibility to companion with them got here up once more, we jumped on the probability. Primarily based on the connection we began constructing in 2020, we knew this was a gaggle we needed to work with — nice individuals doing nice work and making an actual distinction of their area. We’re thrilled to be working with the Crystal Coast group and proud to be their new company of file.”
Chris Cavanaugh, Magellan Technique Group, oversaw the RFP course of.
Matt Ferebee,