The put up EaseMyTrip signs MoU with Korea Tourism Organization appeared first on TD (Journey Each day Media) Travel Daily Media.
EaseMyTrip.com has signed a Memorandum of Understanding (MoU) with the Korea Tourism Group (KTO) to boost Korea’s visibility as a key outbound vacation spot for Indian travellers. The signing ceremony came about on February 19, 2025, formalizing a strategic partnership to drive Indian vacationer arrivals to Korea by leveraging EaseMyTrip’s digital attain, business experience, and in depth buyer base.
The occasion was attended by senior representatives from each organizations, together with Mr. Myong Kil Yun, Regional Director – India & SAARC International locations, Korea Tourism Group (KTO), signifying the dedication of each entities to fostering tourism development between India and Korea.
This collaboration goals to place Korea as a premier journey vacation spot for Indian vacationers, providing a mixture of cultural, pure, and adventure-driven experiences. Via a focused advertising method, EaseMyTrip and Korea Tourism Group will work collectively to extend consciousness, enhance accessibility, and create seamless journey experiences for Indian vacationers exploring Korea.
As a part of the settlement, EaseMyTrip will develop a devoted Korea microsite on its platform, providing curated journey itineraries, must-visit sights, and important journey insights tailor-made particularly for Indian travellers. To additional have interaction potential guests, EaseMyTrip will produce destination-specific blogs, video content material, and social media campaigns, showcasing Korea’s wealthy cultural heritage, fashionable cityscapes, and pure landscapes. The 2 organizations can even launch co-funded advertising campaigns, guaranteeing widespread visibility and deeper engagement within the Indian journey market.
EaseMyTrip can even develop its promotional efforts to Tier 2 and Tier 3 cities in India, tapping into rising outbound journey markets. This initiative will guarantee higher accessibility and consciousness of Korea amongst Indian travellers from smaller cities, the place curiosity in worldwide journey has seen vital development.
Utilizing data-driven insights and analytics, EaseMyTrip will present Korea Tourism Group with common studies on Indian traveller preferences, reserving traits, and high-demand intervals. It will assist in refining vacation spot advertising methods and optimizing promotional efforts to maximise Korea’s enchantment within the Indian market.
Talking in regards to the partnership, Myong Kil Yun, Regional Director, India & SAARC International locations, Korea Tourism Group mentioned: “India is a vital and rising outbound journey market, and Korea has immense potential as a most well-liked worldwide vacation spot. Via our collaboration with EaseMyTrip, we intention to introduce Indian vacationers to Korea’s distinctive mix of custom and modernity, making it an thrilling and accessible journey alternative.”
Rikant Pittie, CEO and Co-Founding father of EaseMyTrip, added: “Korea is a potpourri of historical past, vibrant metropolis life, and breathtaking landscapes, making it a extremely fascinating vacation spot for Indian travellers. Our partnership with Korea Tourism Group will enable us to convey unique journey alternatives to Indian vacationers whereas guaranteeing seamless reserving experiences and customised itineraries. We look ahead to making Korea a best choice for Indian outbound journey.”
With this strategic partnership, EaseMyTrip and Korea Tourism Group are set to rework the Indian journey expertise to Korea, providing seamless and memorable journeys whereas strengthening cultural and financial ties between the 2 nations.
The put up EaseMyTrip signs MoU with Korea Tourism Organization appeared first on Travel Daily Media.