The put up Ngong Ping 360 earns accolades at TDM Travel Trade Excellence Awards 2025 – Hong Kong appeared first on TD (Journey Day by day Media) Travel Daily Media.
Ngong Ping 360 emerged victorious on the TDM Journey Commerce Excellence Awards 2025 – Hong Kong, scoring wins within the Social Media Marketing campaign of the Yr – Hong Kong and Advertising and marketing Initiative of the Yr – Hong Kong classes with its “100% DORAEMON & FRIENDS” occasion, which was strategically executed in the summertime of 2024.
Festive launch
The occasion kicked off with a spectacular flash mob the place almost 1,500 folks gathered to type Doraemon’s face. The individuals wore Doraemon-themed outfits in blue, white, yellow, pink, and black, forming a powerful human artwork mosaic depicting Doraemon’s iconic face. This occasion created eye-catching photographs, efficiently captured widespread consideration and sparked public curiosity in regards to the upcoming occasion.
The fever continued when the marketing campaign formally launched. It featured thrilling installations and interactive video games, together with an enormous gashapon machine, a reenactment of Gian’s singing scene, limited-edition Doraemon sculptures at Ngong Ping Village, in addition to a charitable ingredient—the “100% Associates-Calling Bell” Journey Bundle.
The social media marketing campaign for the occasion was additionally launched in phases, with its pre-launch section together with mysterious teasers that piqued the curiosity of the friends, visuals like Doraemon’s iconic dorayaki positioned in cable automobile cabins, and playful references to the character’s devices.
The marketing campaign generated buzz and anticipation on social media, and it additional gained momentum with singer-songwriter Terence Lam’s participation within the opening ceremony. Interactive on-line video games additionally supplied rewards like entry to the opening ceremony and cable automobile tickets. After the launch, the marketing campaign moved right into a showcase section and used skilled fashions to spotlight the interactive video games and photogenic spots. Social media content material was diversified throughout static posts, dynamic reels, and tales.
To broaden the marketing campaign’s attain much more, key opinion leaders (KOLs) specialising in household and life-style content material had been invited for an unique expertise day. Influencers shared their private interactions with the occasion, which supplied genuine views to their followers.
The marketing campaign culminated with a brief movie launched on Father’s Day, which conveyed a heartwarming message about how everybody has their very own “Doraemon” – a supportive member of the family.
Ngong Ping 360 was in a position to hold the momentum going because it unveiled two main points of interest one month after the launch. These are a set of ten movie-themed Doraemon sculptures and the second section of the “100% Associates-Calling Bell” Journey Bundle—which sparked a brand new wave of curiosity amongst the general public.
A recent tackle Doraemon
To set itself other than earlier Doraemon-themed occasions, Ngong Ping 360 launched a number of distinctive parts, and amongst these are its specifically designed cable automobiles. One in every of which featured 31 Doraemon figures in a full wrap design, while others showcased Doraemon in traditional poses contained in the cabins.
Along with this, one other key attraction was a 2.5-metre tall gashapon machine formed just like the “100% Associates-Calling Bell.” Guests might play the gashapon recreation to win unique Doraemon-themed stationery that includes iconic devices just like the “Wherever Door” and “Time Material.”
In the meantime, within the occasion’s “100% Associates-Calling Bell” Journey Bundle, guests can donate HK$50 and obtain a mission recreation card and a particular Dorayaki headband. Finishing the mission would earn them a novel Doraemon bell-shaped crossbody bag.
The marketing campaign generated a big response, with a social media attain exceeding HK$4.9m and video views surpassing HK$3.8m. The in depth media protection, with over 500 options, resulted in an estimated PR worth of HK$31m. Commercially, quarterly cross gross sales noticed a 33% year-on-year enhance.
Total, the occasion helped refresh Ngong Ping 360’s model picture. The “100% DORAEMON & FRIENDS” marketing campaign demonstrated the model’s versatility, exhibiting that it might supply vibrant, playful experiences along with its historic points of interest.
TDM Travel Trade Excellence Awards – Hong Kong is a premier awards programme introduced by Journey Day by day Media. It seeks to honour the head of excellence in Hong Kong’s journey trade, overlaying the very best lodges, airports, cruise traces, tour operators, journey companies, reserving platforms, and journey know-how.
The TDM Journey Commerce Excellence Awards 2025 – Hong Kong is introduced by Journey Day by day Media. To view the complete listing of winners, click on here. For extra particulars, please contact Danica Avila at [email protected].
The put up Ngong Ping 360 earns accolades at TDM Travel Trade Excellence Awards 2025 – Hong Kong appeared first on Travel Daily Media.